Mundie & Associates

Practice Areas: Market Analysis for Public Agency Plans

Our Clients Ask Us:

How much demand is there for existing or new development of various types?

Our Types of Projects

  • Metropolitan area market assessments for general plans, specific plans, area plans, and redevelopment plans
  • Market assessments for small communities

Does this location have the locational, physical, and financial characteristics that will enable it to compete successfully for that demand?

How much competition is there for this demand from other existing or potential development (including developable sites)?

Our Cases

Market and Real Estate Studies for San Francisco's Transbay Terminal and Surrounding Area » After the 1989 Loma Prieta earthquake, a new transit station for buses that connect San Francisco to Alameda County destinations was needed to replace the previous facility, which was found to be unsafe. M&A served as the economic consultant on a series of engineering, planning, and design studies that evaluated strategies for a new terminal. The market analyses provided by M&A established the basis for evaluating the prospects for redevelopment in the area surrounding the terminal; the desirable scale and use mix of attractive residential, nonresidential, and mixed use projects in the area; and the potential for joint public/private development on the Terminal site. M&A also evaluated the likely impacts of alternative Terminal locations on redevelopment potential in the surrounding area; projected property tax increments that could reasonably be anticipated from land use changes in a redevelopment project area surrounding the Terminal; and completed real estate cash flow simulations to estimate the contribution that a joint development project could make to financing the new Terminal.

Market and Financial Analysis for Transit Area Planning in Union City » An intermodal transit facility (ITF) is proposed for development in Union City, to be served by multiple bus lines as well as rail via BART, Capital Corridor, and ACE. M&A identified land uses that would be feasible for development in the station area. For purposes of the study, a feasible project was defined as (1) supportable by foreseeable market demand, (2) complementary to the transit orientation of the project area, and (3) contributive to the emerging "town center" character of the station area. M&A worked with the urban design team to formulate a plan that would include appropriate types and amounts of various land uses, foster activity beyond workday hours, and contribute to the TIF financing plan. M&A's efforts included market analysis as well as financial testing of development prototypes to ascertain whether the market could, under then-current conditions, support station-area development of the types desired.

Market Analysis for an Urban Design Study in San Mateo » M&A evaluated opportunities for and obstacles to private sector reinvestment and redevelopment on a segment of El Camino Real (State Route 82). The focus was on estimating the magnitude of market support for new land uses in the area, and identifying the physical and regulatory constraints to change along one of the most highly traveled and visible transportation corridors on the Peninsula. Following the initial investigation, M&A provided ongoing consultation to the urban design team and the El Camino Real Committee, as a master plan for the corridor was formulated and refined. M&A's work concluded with recommended steps for plan implementation and an overview of potential funding sources.

Commercial Revitalization Planning in San Jose » M&A analyzed the scale and characteristics of the market for commercial uses within the commercial strips aligning two major arterial roadways - The Alameda and West San Carlos - near downtown San Jose. M&A staff worked with local merchants to understand each area's the particular economics and the factors that were contributing to improvement or deterioration. The objective of this investigation and analysis was to identify one or more market niches, in addition to typical strip commercial functions, for each of these areas to strengthen and emphasize in order to enhance its identity and broaden its market base. M&A's recommendations were integrated into an urban design plan and promotion strategy for each area.

Market Study for Future Nonresidential Development in Lacey » Decisionmakers in Lacey, Washington, had two objectives in mind: revitalizing their downtown and, at the same time, moving forward to develop a large greenfield site at the edge of the city. M&A led a series of workshops to air concerns about existing conditions, elicit visions for future change, and identify community goals for both areas. Drawing on the direction provided by the workshops, M&A prepared a market study to evaluate the level of support for new retail (and higher-density housing) development, and identified the types of commercial uses that would be appropriate for each location. Upon completion of the market study, M&A conducted a Planning Commission workshop to present findings, identify categories of uses that would support the City's goals in each area, and outline a strategy for to achieve those goals.

Clayton Town Center Market Study » Clayton's expanding population, together with the city's desire to strengthen its revenue base, provided the impetus for the development of a specific plan for its town center area. M&A analyzed the market for retail, service, and related uses potentially served in the area, taking into account the specific natural and historic features of the village area and the population base in and near Clayton that would generate the local demand for retail goods. As part of a consulting team that included planners and urban designers, M&A provided the economic analysis supporting a specific plan geared to meeting the city's objective of melding desirable features of the present setting with new development to serve both convenience and comparison shopping needs for Clayton residents and the wider market area.

Market Analysis for Downtown El Sobrante Revitalization » M&A evaluated the market for new commercial and office uses in a small downtown area that lines both sides of a major arterial roadway. Retail outlets were facing stiff competition from several nearby regional shopping concentrations and challenged by the presence of a major arterial roadway that bisected the city's commercial core. The market analysis assessed the magnitude of demand for retail goods and services, and estimated the amount of new retail and office space that El Sobrante could be expected to attract in light of its location and past performance as a retail center.

Market Requirements for Retail Development in Shandon » How to "grow" the economy of a small and somewhat remote nonmetropolitan community was the issue posed by Shandon residents to San Luis Obispo County planners, who turned to Mundie & Associates for assistance. M&A worked with staff and the community to identify possible kinds of new development and determine what conditions (sites, transportation arrangements, population growth) might be needed to attract them. M&A surveyed other nonmetropolitan centers throughout California in Shandon's size class to ascertain the critical population levels and other characteristics required for restaurants, grocery stores, and drug stores, and then looked closely at a three-county area surrounding Shandon to identify location criteria, population thresholds, and store size/site requirements of chain businesses operating in the area. The market analysis provided one basis for the update of the Shandon Community Plan as the County considered applications from major property owners for rezonings that would allow development of their lands.


3452 Sacramento Street, San Francisco CA 94118 · Voice: (415) 441-9640 · Fax: (415) 441-9683